The ROI of investing into Developer Experience

Making developers happy

At DX Heroes we're doing our best to make developers happy, which has been and still is one of our main taglines, as the core principle of Developer Experience. But did you know that you could directly impact and shape your products' ROI, or the ROI of your customers if you decide to focus on developer experience?

Following Netlify, which is a great example of a company with excellent developer experience offering the fastest way to build, scale, and deploy modern web applications, where an independent study concluded with an impressive 151% ROI. [1] Or perhaps looking at one of the most used developer tools – Postman, with an incredible ROI of 339%. [2] And even GitHub with 433%! [3] There is no doubt that developer experience can have a positive impact on all levels of the company's cost infrastructure.

From improved employee retention rates to increased productivity, more innovation, better products, and improved customer satisfaction, we'll take a peek at how investing in DX is not only the right thing to do for your developers but also a smart business decision.

Employee retention rates

Bearing in mind the aforementioned tagline, it is no surprise that one of the biggest cost-saving measures and ROI-driving metrics at your company might actually be how well you're able to retain your employees. 

With stretched processes, unproductive setups, too many or unnecessary ceremonies, inefficient developer tooling, or even just a missing internal developer platform, your developers might feel frustrated, and tired and even without your knowledge might be considering a change. Not only do all of these play a decisive factor in the retention of your developers, but also their productivity and ability to deliver an ROI for themselves.

Increasing productivity

Streamlining your development workflows. creating easy-to-adapt environments and supplying your developers with enough time and space for creative problem-solving (or we could call it having fun at work) will lead to faster time to market, faster integrations, and increased ROI.

Aim towards decreasing necessary training time, and implement knowledge sharing processes for the levels of developers you employ. Invest in developer tooling and constantly build and improve upon your internal developer platform. Maintain detailed documentation within your company and last but not least listen for feedback and ideas from your own employees.