Supply Developers With What They Need and Reach New Audiences
June 27, 2022
helps you reach developers, who very often decide the solution to be used in their company. Give them all necessary materials and get traction through word of mouth in the developer community.
Problems, costs, and sunk opportunities
CEOs of companies of all sizes face a lot of challenges. New digital products are rolled out every day, just to saturate the market even more. What it leads to is overwhelming the customers with many options, and thus getting to them is much more difficult.
Frankly, to stand out today is harder than ever, which makes selling harder. According to , 61% of respondents find sales harder than five years ago. Proving your unique selling points is harder since all companies use the same buzzwords. Your audience is sick of underdelivering on promises from your competitors, making your own communication harder.
The second you sell, you are in. Awesome! A new round of problems arises—you probably have a team of Customer Success Managers or Account Managers, who help customers/users get on board and manage accounts respectively. These are usually large departments with many heads, which means they are costly.
Getting new customers onboarded into your digital product takes time and human capital. Not only to teach the client's users to work with your tool but also to integrate into their systems properly (which can be costly). It is especially costly if you don't have the necessary resources for developers, such as documentation or code examples.
A typical solution to that problem is technical support, which is again a large department. Developers then drown your technical support in an excess number of support tickets. On top of it, the longer the integration time, the longer the time to the first payment. The longer you have to wait for the payments, the worse your cash flow is going to be.
There's a fix called !

Luckily, for all digital products, there is a way to minimize these problems—.